Think of the word plastic, and what's the first thing that normally comes to mind..? Barbie, Regina George and her Mean Girls, or perhaps throwaway cutlery. Well think again, think more along the lines of high-end fashion. Think Prada.
Yes, you're probably as surprised as I was to learn that Prada has recently launched a new vinyl collection for SS10, complete with transparent bags and purses. Made almost entirely from plastic! I must admit, when I first heard about this concept I was all set to dislike what I saw, however I was pleasantly surprised and pleased to announce... I rather love it!
The only drawback is that anyone and everyone will be able to see your possessions within the bag, but other than that I think it's a unique and interesting twist on an everyday material. And at £1,550 for the bag below, quite an expensive twist at that (On second thoughts, maybe the transparency isn't the only drawback!).
What do you think, love it or loathe it?